A logo, however, is more than just a graphic symbol. A logo is a brand identity image, or a tag of a company or product. A logo is a tangible concept that provides a company with a visual image, and that fosters recognition by consumers.
Logo design. Since a logo is the visual entity signifying an organization, logo design is an important area of graphic design. … Therefore, the design of logos and their incorporation in a visual identity system is one of the most difficult and important areas of graphic design.